Privacy Policy

At Perth Hire Shop, we recognise the importance of protecting the privacy of the personal information we collect from our customers and prospective customers. We are committed to and bound by the Australian Privacy Principles under the Privacy Act 1988 Cth (as amended).

This statement discloses what information we collect and how we use, disclose and store your personal information, as well as how you can contact us and get access to your information. Our privacy policy applies to all your dealings with us whether the dealing is through your personal visits to our Hire Centres, by telephone, mail, or our internet website.

What personal information do we collect, and how do we get it?

We collect your personal information from our hire agreements, our credit forms, or what you tell us or show us when you telephone us, visit our hire centres, or browse on our website. We also collect personal information from credit reporting agencies and from searches we conduct, including the PPS Register. When you are making enquiries about our products and services, we will usually ask you for your name, your contact details including your phone number, address, and email address. This helps us to contact you to answer your enquiries. When you hire any equipment from us, we will request that you supply us with some or all of the following:

  • Your name, street address, email address, telephone, mobile and facsimile numbers, your company or business name to identify you, and for us to contact you.
  • Details of your Drivers Licence, or a photocopy or digital image of it, so that we can confirm your identity, your residence, and (where applicable) your legal right to drive one of our vehicles (for some equipment other than vehicles, we may also require details of relevant licences or operator competency certificates).
  • Your credit card details for the purpose of paying for your hires and purchases from us may be tokenised, and if so, the token will vest in and remain the property of Perth Hire Shop at all times. 

If you apply for a credit account with us, we may ask for the above information, as well as:

  • Your bank account details.
  • Trade references to allow us to assess your background; and
  • If you are a company, name and address details of all directors of the company. 

We do not seek to collect any sensitive information background, political beliefs etc.

What do we use this personal information for?

All information sought is required for our business purposes, which includes:

  • responding to your enquiries or requests
  • to provide you with the equipment you wish to hire, and other products and services
  • to help us to identify other products and services that might be beneficial to you, and to inform you about them and items of interest
  • to evaluate the needs of our customers and to develop new products
  • internal accounting and administration
  • to protect you and us from fraud
  • Direct Marketing
  • Setting up an account

When you visit our website, we may collect the above information from you if you provide it to us. We may also collect logging information about web site activities (e.g. date and time of visits, the number of pages viewed, your operating system etc.) using “cookies”, as commonly used by most other web sites. A cookie is a packet of information that allows the hosting computer to identify and interact with you. The cookies do not identify any personal information but may provide us with statistical information that we can use to analyse our services. If your computer does not allow the placement of cookies, your navigation on our website may be restricted.

Your personal information may be shared with any members of Perth Hire Shop, we assume we have your consent to use your personal information for the above purposes, in particular, for the purposes of sending information to you about our products and services, unless you advise us not to.
If you do not want us to contact you or send you information, please let us know.

What equipment data do we collect, how do we get it and what do we use it for?

Perth Hire Shop’s equipment, vehicles and tools (Equipment) may contain on-board devices (each a GPS Device) which enable the Equipment to be connected to the internet and to send commands to and receive certain information from the Equipment, including geolocation data from a global positioning system and other data including but not limited to speed, battery voltage and ignition status of such Equipment. 

By hiring any Equipment from us you expressly agree to Perth Hire Shop using a GPS Device on such Equipment during the rental period, and to us collecting, using and retaining information from the GPS Device, and that Perth Hire Shop is the owner of that data. 

Information from the GPS Device may be used:

  • to notify us that the Equipment requires maintenance or servicing;
  • to provide information to the police or other authorities in the event that the Equipment is stolen, is not returned at the end of the hire period or is being used unlawfully;
  • in the event of an accident or incident relating to the Equipment during the hire period, e.g. to verify the location of the Equipment at the time of the alleged accident or incident;
  • to identify the exact location of the Equipment in the event of a reported breakdown and to provide that location to breakdown responders;
  • to identify whether the Equipment is being used in an area prohibited under the hire contract conditions or in a manner that does not comply with manufacturer’s specifications or the terms of hire;
  • for any other purpose permitted under the Privacy Act or any other law.

Opting Out

You may opt out of receiving promotional materials from us, by emailing info@perthhireshop.com.au

Disclosure of your personal information to parties outside Perth Hire Shop

As a general principle, Perth Hire Shop will not provide any unrelated party (including any overseas recipients) with any personal information it has collected about you. Exceptions may occur where:

  • Perth Hire Shop believes in good faith that you have consented;
  • We use external service providers e.g. mailing houses to mail promotional material to you. The information will be provided to our external service providers on a confidential basis for the purposes of our business only, and we will take reasonable steps to ensure that it is dealt with according to the same high standards as we use;
  • a law enforcement agency, or other government agency, is exercising its legal authority and has asked Perth Hire Shop to provide access to that information;
  • you are in default of a hire contract or other contractual commitment to us, in which case we may need to release your details and the relevant history of your transactions with us to our legal advisers, debt collection agencies, credit reference bodies, or industry associations.
  • we are asked to share that information with a credit bureau or reporting agency.

Perth Hire Shop also uses Google Analytics to collect and process information. For further details please view “How Google uses data when you use our partners’ sites or apps” (located at www.google.com/policies/privacy/partners/ ).

Other than the purposes above, we will not disclose your information unless with your consent, or as required or authorised by law. 

Protecting your personal information

We store information in different ways, including hard copies and electronic form. We take all reasonable care to ensure that the personal information about you is protected from loss, misuse or alteration. We also have electronic security systems in place to protect your personal information transmitted through our website.

Gaining access your personal information

You have a right to access the personal information we store about you. If you wish to access your information, please write to us (our contact details are at the end of this statement). Subject to verification of your identity, we will provide you with access to any information we are holding about you as soon as practicable. We may charge you the reasonable costs of processing your request.

Keeping your personal information accurate and up to date. 

If you find that the information we hold about you is inaccurate, incomplete, or out of date, please let us know, and we will take reasonable steps to correct it.

Dealing with us

You can refuse to provide us with your personal information if you are making general inquiries about our products and services. However, we may not be able to answer your requests in some cases, or conduct business with you, if you refuse to disclose the personal information that we require.

Contacting us

To obtain more information about our privacy policy and how we manage your personal information, please call +61 448 160 145 to speak to our Customer Service Representative, or you may write to us at 76 Edward Street, Perth 6000 WA or email info@perthhireshop.com.au. If you have any complaint about the effect of our Privacy Policy on you, you may write directly for the personal attention of our Managing Director, at the same address. Your complaint will then be considered and a reply will be made to you with an appropriate response confirming any further action to be taken. If you are still not satisfied with the outcome of your complaint, you may refer your complaint to our external dispute resolution scheme, or to the Office of the Australian Information Commissioner.